Girl Boss for Realsssss

Whenever I meet someone for the first time they always ask me why I got into beauty in the first place?

I then think back to the first time I ever plucked my eyebrows when I was seven years of age. Being of Indian descent, let’s face it I wasn’t blessed with with smooth hair- free skin. I noticed that my eyebrows met in the middle – Frida Khalo would be proud! I also noticed that it made me look angry. The more I focused on those two factors the more I disliked them!

I found my mothers tweezers and as if by magic I started to pull at my eyebrow hairs one at a time. To say it wasn’t painless was an understatement,  however once I finished, my brows were thinner and my face looked prettier.

Being seven at the time and sitting at the dinner table my mother screamed at the top of her lungs as if someone had died. She was in shock! That week I went without my usual treats because in her eyes I commited a cardinal sin.

Over the next few days the more she looked at me during the week I think it was day three or four she said ‘you know Asma, your face does look nicer maybe you can do mine’! The rest as they say is history!!

I have had quite a few jobs but my love for all things beauty always lead me back to where I was the happiest. I decided to pursue a career in beauty in 2004. I enrolled at Waltham Forest College and qualified with a BTEC National Diploma in Beauty Therapy Sciences and received a Triple Distinction in 2006.

It wasn’t until 2010 that I started to play around with Eyelash Extensions- the trend had only just begun and I got there right at the beginning. I found a cute little makeup boutique in the heart of South Kensington at Becca Cosmetics on Pelham Street. It was the start of an amazing journey which has enabled me to open Boudoir Beauty Parlour in Shoreditch, East London. 

Beauty to me is an enhancement of what you already have. I’ve helped countless women grow their eyebrows. To me the eyes are what speak to people and if you can make them better then Why not?!? 

Beauty is my passion and with my sister Dr Ayesha Docrat we’ve sourced the best products and techniques to help you achieve 5star skin! 

So come and see us for real no nonsense advice!